Author Archives: Rachel

About Rachel

My name is Rachel Arsenault. I am a freelance graphic designer in Southern Maine offering affordable solutions to your graphic design needs. My objective is to approach each project with an innovative perspective and to separate my clients from their competition. The first step is to determine your needs, the message the design should portray, and its appeal to your customers or users. Please contact me to discuss your needs.

Vector Art Conversion for Promotional Products, Embroidery, and Screen Printing Distributors

When your customer asks: “Can you grab my logo from my website?” Wouldn’t you like to say “YES!”

You receive bad art from your customers every day, it’s pixelated, in the wrong format, low resolution, and completely unusable. Getting it cleaned up takes time. Your customers are always in a hurry and they don’t understand why their full color 72 dpi web image won’t work for 2-color screen print on a t-shirt.

Example of scanned artwork to vector file.

Make it easy for your customers and yourself. Send it to me and I will redraw your scans, gifs, logos, jpegs and sketches into high quality vector files suitable for printing, engraving, embroidery, debossing, screen printing and other purposes.

Photograph to vector artwork

Example of a photograph to vector file.

I offer 10 years of extensive experience with creating and preparing vector artwork for embroidery, silk screening, printing, and promotional items. This includes vector art conversions, preparing color separations, creating mockups/virtuals for proofing, and adjusting artwork so that it can be embroidered legibly while maintaining the integrity of the logo.

Example of hand draw artwork to vector file suitable for screen printing.

I love this type of work and no project is too small. My goal is to make the artwork process simple so you can concentrate on sales. More examples of vector file conversion can be viewed here.

Get in touch to get started.

Catalog Design for Promotional Products, Embroidery, and Screen Printing Distributors

Wouldn’t it be helpful to have a printed catalog customized with the products you would like to focus your sales on?

“Do you have a catalog?” It is one the most frequent questions that potential clients ask. Sure, most suppliers provide catalogs with your personal imprint on them, but what if you want to sell products from several different suppliers? Do you present your client with 5-6 different catalogs?

I can design a personalized print catalog for your company with the products you want to sell. Not just a cover with your logo on it, the entire catalog can be developed with specific items that you want to offer along with a unique cover with your logo and contact information.

I am an independent graphic designer with over 20 years experience and 11 years specifically in the promotional products industry, I offer my knowledge in creating catalogs specifically for embroidery and promotional products companies on a budget and unable to invest in an entire photo shoot for their catalogs (although I can arrange this as well).

Most of your suppliers are more than happy to provide you with print quality professional photography to use in promoting your business as long as you are purchasing their products. I can coordinate with your supplier for the imagery and use your copy and pricing, or even help develop copy if needed.

Below are some examples of catalogs I have designed using a combination of supplier photography:

Catalog Cover Examples

Unique catalog cover with your logo or masthead and contact information. These Catalog cover examples designed using photography from Sanmar, Fame, and Blue Generation.

 

Wovens ready for customized embroidery designs

Catalog page spread of dress shirts ready for customized embroidery designs. This page spread example is designed with photography from Sanmar.

 

Hats and Promotional item pages

Various promotional products from several different suppliers can be combined on a page. Example pages are designed using photography from various vendors including Sanmar, Bulletline, and NES/Broder/Alpha.

 

A rainbow of t-shirts presenting a canvas of possibility for unique screen printed designs

Catalog page spread with a rainbow of t-shirts presenting a canvas of possibility for unique screen printed designs. Example is designed using photography from SanMar.

Catalogs are a great sales tool for showcasing the products and services of your business. Customers tend to keep it around to refer back to for ideas when making their marketing decisions. Below are some catalog uses:

• Add to a shipping box
• Hand out at networking meetings
• Leave behind after visit
• Give out at events
• Direct-mail piece

Your customer will be impressed by your professional-looking catalog and can easily flip through for ideas.

A quality, well-printed catalog is a representation of your company and the first impression many potential clients will have of your company. In addition, a quality printed catalog will draw new clients to your business.

Your catalog needs to present a professional and reliable image of your company and the products you represent. Catalog shoppers can’t see your products firsthand, so they base their trust on what they can feel and see while shopping your catalog. The quality of the design, photography, and printing communicates the integrity of the products and the credibility of the brand. Which ultimately, has the greatest impact on sales.

Catalog design should provide a careful and well-thought-out job of presenting your products and services. It is important to develop recognizable spreads, typographical elements, and imaging to create a consistent design associated with your catalog or company.

It’s a delicate balance that only a professional designer can provide. I have ten years of catalog design experience and put that into every catalog I create. I will custom craft a beautiful and effective catalog with just the right style for your company.

Are you ready? Contact me to get started.

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